IMAGR is a New Zealand start-up company that aims to radically revolutionise retail shopping worldwide by developing a frictionless checkout solution. Their integrated shopping cart scans products in real time, eliminating the need for traditional checkouts.

  • Due to the relocation of a team member overseas, IMAGR had no mechanical engineering resource available within their New Zealand team.
  • IMAGR required prototypes of their shopping cart to be built and a “frictionless” charging solution to be developed.
  • A Caliber engineer with product development experience was assigned to the project and got quickly up-to-speed.
  • Caliber completed significant design updates for a prototype build of the IMAGR basket, taking learnings from previous prototypes, accommodating changes to electronic hardware requirements, and incorporating industrial design elements.
  • Basket prototypes delivered during the project supported internal AI system testing and demonstrations to secure investor funding.
  • As new mechanical engineers were hired by IMAGR, Caliber was able to facilitate bringing the new staff up to speed quickly.
  • During development of the charging station prototypes, Caliber performed analysis, concept development, component selection, and developed test rigs and subsystem prototypes to refine the concept.
  • Caliber’s engineer was able to support a resourcing gap within the IMAGR team, allowing hardware development to continue as additional resource was hired. This meant that product development could continue and time to market wasn’t compromised.
  • The SmartCart has been successfully commercialised. At the time of writing, IMAGR has ~30 employees across New Zealand and Japan and the SmartCart solution is being adopted in stores, competing with solutions offered by sizable competitors such as Amazon.
Cavotech MoorMaster baseframe analysis

Images and video courtesy of IMAGR.