Are your product requirements understood and clearly documented?
A design brief (or product specification) is an absolutely critical document to ensure project success and minimize the likelihood of failure. An effective design brief will:
- Ensure all parties know what is being designed and why
- Prevent the project from going off track
- Keep the development team focused
- Help ensure the project is well researched, understood, and relevant to the market need.
- Ensure you get ‘buy-in’ from key stakeholders
It is imperative that you get sign-off from the key stakeholders at each stage. Actually, ‘sign-off’ is not enough … you must ensure you get buy-in and SUPPORT from the stakeholders to ensure you are all pulling in the
same direction.
